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Creator playbooks
Data-backed strategies for TikTok and short-form. No fluff, just what we learned analysing thousands of viral videos.
scriptsgrowth
How to write a viral TikTok hook in 2026 (with 12 templates)
The first 1.5 seconds decide whether a TikTok takes off. Here's the data-backed framework we use to write hooks that hit 1M+ views.
25 apr 2026 3 min read
Read article algorithmgrowth
TikTok algorithm changes in 2026: 7 shifts every creator must know
We watched the For You feed shift sharply in Q1 2026. Here are the seven concrete changes affecting reach, monetisation and which formats now win.
18 apr 2026 3 min read
Read article scriptsai
AI vs human TikTok scripts: which converts better in 2026?
We A/B tested 240 videos with AI-written and human-written scripts. The result was not the simple win for either side that everyone predicted.
10 apr 2026 3 min read
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