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Creator playbooks

Data-backed strategies for TikTok and short-form. No fluff, just what we learned analysing thousands of viral videos.

How to write a viral TikTok hook in 2026 (with 12 templates)

The first 1.5 seconds decide whether a TikTok takes off. Here's the data-backed framework we use to write hooks that hit 1M+ views.

We watched the For You feed shift sharply in Q1 2026. Here are the seven concrete changes affecting reach, monetisation and which formats now win.

We A/B tested 240 videos with AI-written and human-written scripts. The result was not the simple win for either side that everyone predicted.

Generate your first script free, then upgrade when you are ready.